As Europe continues to play catch-up to American activities in the functional beverage industry, the new health claims regulation is likely to benefit – rather than hinder – the market.

Seedless watermelons are a growing segment of the melon industry, with popularity increasing due to their convenience and taste. Coupled with the increase in smaller watermelons, these two trends are driving consumption and creating value added niches within the overall watermelon industry

Consumption of fresh pomegranate, as well as derivatives such as juice and flavoring, is exploding and the fruit is seeing exceptional growth in demand in the US and Europe. The popularity of the fruit and the willingness of consumers to pay a high price represent good opportunities for additional producers to enter the market.

Tomatoes are the largest traded vegetable in the world and the industry is dominated by scale.Overall, fresh tomatoes is a challenging industry that is large scale and highly competitive with well established and firmly entrenched players

This report, discusses price trends during the period October 5th- December 5th, 2009 in domestic wholesale and retail markets as well as in wholesale and retail markets in the region, in Prishtina - Kosova, Rijeka - Croatia, and Belgrade - Serbia respectively. The report also aims capturing the competitive advantages of this product at a regional level.

This document shows wholesale price trends of Golden Delicious and Granny Smith apple in two main domestic wholesale prices Tirane and Lushnje. These prices are compared with wholesale prices of apple in the region, Rijeka and Prishtina.This analysis shows the advantages of domestic apple versus the regional one. The document is downloadable in Albanian.

This document shows price developments of two products, carrots and long pepper in two domestic wholesale markets as well as in two regional markets, Prishtina and Rijeka. The document focuses also at the price competitive advatages of these domestic products as compared to the regional observed wholesale markets.

This document follows the price oscillations of seeded watermelon at the beginning of the season in the wholesale market of Lushnja as compared to the farm gate prices for the same period.

This analysis shows price developments of each respective product, tomatoes, cucumber and watermelon in two domestic wholesale markets, Lushnja and Tirana and two regional markets Prishtina in Kosovo and Rijeka in Croatia during 25 Maj-25 June. The prices developments of these products are observed from a regional competitiveness and exports perspective. The document is downloadable in Albanian.

This document shows wholesale price trends of two agricultural products, greenhouse tomatoes and cucumbers in four domestic wholesale markets Tirana, Lushnja, Korce and Fier respectively, as well as in two wholesale markets in Kosovo, Prishtine and Prizeren. The document is downloadable in English.

The document shows prices developments of greenhouse tomatoes and cucumber for the observed period in the wholesale markets of Tirana and Lushnja.

The document shows the developement of prices of respective sizes available on the market of tomatoes and apples varieties, during March 2009. Markets under observation were Tirana, Korca, Fier and Lushnja. This document appears in the Albanian language.

The apple market possibilities are observed from the perspective of optimization of cold storage facilities. A lot of product related information such as per capita consumption, yearly historic production, price and trade patterns are made available hereunder as well, with the aim of revealing time related profit maximization.